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The public relations and strategic communications sector is rapidly expanding and presents exciting career opportunities in today’s media saturated society.

Between 2014 and 2018 the number of people working in the industry in the UK grew from 58,000 to 71,000 (Chartered Institute of Public Relations, State of the Profession 2018).

ɬÂþÌìÌÃ’s established international profile in teaching and research in the sector, together with its professional institution accreditation and track record in graduate employment and progression, makes it a great choice for taking your studies to the next level and advancing your career. 

Structure, duration, delivery and outcomes

Structure: Module can be taken as a standalone however, on completion of one module, you may also be interested in progressing to the PgCert Strategic Communication and Public Relations.

Duration: Modules will run over one Semester. 

Delivery: Our face-to-face teaching is organized into a small number of full-day teaching blocks at ɬÂþÌìÌÃ. This provides a good fit for students who want to study part-time while working, or who live at some distance from ɬÂþÌìÌÃ. Further directed learning, access to learning materials and on-going tutor liaison is provided between teaching blocks via ɬÂþÌìÌÃ’s online learning environment.

Outcomes: All modules are worth 20 credits. Credits applicable to the module studied which can provide exemptions for students who decide to continue with their public relations studies at postgraduate level. Find out more about more about our MSc Strategic Communication and Public Relations

Teaching, learning and assessment

Teaching could comprises a combination of lectures, seminars, tutorials, case studies and projects. Assessment could take the form of essays, reports, exams and presentations.

CPD students also benefit from the full range of books, journals and other resources available in ɬÂþÌìÌÃ’s Learning Resource Centre. Many of these are available online. You can also call on ɬÂþÌìÌÃ’s student support services

Take single modules or combine them to study for a Postgraduate Certificate.

Standalone modules:

• Media Theory and Campaigning (20 credits)
• Strategic Communication and Digital Practice (20 credits)
• Strategic Internal Communication in a Digitized World (20 credits)
• Public Affairs (20 credits)
• Digital Communication Portfolio (20 credits)

Postgraduate Certificates:

• PgCert Strategic Communication and Public Relations: 60 credits from any 3 of: Media Theory and Campaigning; Strategic Communication and Digital Practice; Strategic Internal Communication in a Digitized World; and Public Affairs.
• PgCert Digital Campaigning and Content Creation: 60 credits from Strategic Communication and Digital Practice and 2 modules on News-Based Media Content Creation and Visual Storytelling for Media Campaigns.

NB The modules listed are correct at time of posting (March 2023) but are subject to change. In the event that modules change, ɬÂþÌìÌà will seek to use reasonable endeavours to ensure that there is no detrimental impact on students.

Entry requirements

Students will normally possess an Honours degree or equivalent from a relevant subject area (eg Arts, Humanities or Social Sciences). Students without traditional honours degrees may be admitted (subject to interview) if they have other relevant qualifications and/or appropriate work experience.

For students whose first language is not English IELTS 6.5 is required. Students may be subject to an admission interview to judge their qualifications and/or experience; motivation; and ability to learn independently.

Fees

Fees are charged per module. Please visit the postgraduate fees pages on our website to access the fee information for your chosen year of study. You should look under the 'MSc Strategic Communication and Public Relations'.

Applying for this course

For more information on applying, or to apply for this course, please follow the links in the 'Start your application' box at the top right of this page.

Application deadline

It is likely that students will be able to apply for a single module up to around a month before the September or January start dates. 

September or January depending on choice - Some modules run in Semester One (Sep-Dec) and some in Semester Two (Jan-Apr).

Further information, including application process, please contact Ann Turner.